Spotlights
Spotlight on Creativity
May 2008
May's spotlight on creativity is marketing veteran Denise Zimmerman. As President of NetPlus Marketing, she has emerged as a dynamic figure among industry leaders who are paving the way for the new marketing and corporate dynamics. She has more than 12 years of experience, guiding industry leaders including many of the top companies in Philadelphia to capture the measurable value of the interactive medium to advance their businesses. Prior to the creation of commercial internet, much of Denise's early career was focused on promoting Philadelphia tourism, arts and culture.
Your name:
Denise Zimmerman
Current Location:
Narberth, Pennsylvania
Hometown:
Philadelphia, Pennsylvania
Firm/Company:
NetPlus Marketing, President
Occupation:
Digital Marketing and Advertising
Favorite Philadelphia neighborhood:
Love many for their different flavors and personalities from Rittenhouse Square to Old City, Italian Market and Manayunk.
Best advice you've ever been given:
"What time you wake up in the morning has nothing to do with the time you go to bed."
Your favorite thing about living in the Philadelphia Region:
Being able to have the big city experience and benefits while also enjoying more affordable suburban living for raising a family.
Your favorite "Philly moment":
So many...from working the 'We the People 200" event and living on South Street during the early/mid 80's to sharing a Pat's cheesesteak with my kids for the first time.
Why own a business/work in Philadelphia?
The people, accessibility, manageability, access to other major cities such as NYC and Washington, D.C. without the overhead and other challenges.
How would you market Philadelphia marketing professionals outside the region?
The benefits and opportunities afforded by a big city with a more manageable ability for life/work balance that is more affordable than most other metros.
What are the challenges of owning a business in the Philadelphia Region?
Attracting and securing young talent.
What advice would you give to a young professional trying to break into your industry?
Demonstrate your passion and interest.
NetPlus Marketing is a full service digital marketing agency. Celebrating more than 12 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Aramark, Charming Shoppes, Conagra Foods, Hanover Direct, Inc., Harriet Carter, Nature Made, Rita's Water Ice Franchise Company LLC and Universal Studios, to name a few.
Learn more about Denise's work in the Region: http://www.netplusmarketing.com.