Spotlights
Spotlight on Creativity
February 2008
February's spotlight on creativity is local entrepreneur, Tina Wells. At age 16 Tina founded Buzz Marketing Group (then called "The Buzz"), a youth marketing agency specializing in research, events and promotions. While her peers were going to the movies and the mall, Tina began writing reviews on companies and their products. Tina realized the obvious disconnect between teens' desires and companies' misdirected outreach and developed an inventive and creative strategy to forge the gap.
Tina earned a B.A. in Communication Arts and graduated with honors from Hood College in May 2002. Most recently she was accepted into a post-baccalaureate program at the University of Pennsylvania's Wharton School of Business for marketing management.
Tina has been honored as a young professional, with honors including being named on Essence Magazine's 40 Under 40 Award, Billboard's 30 Under 30 Award and AOL's Black Voices Top 10 Black Female Entrepreneur's Award.
Your name:
Tina Wells
Current Location:
Voorhees, NJ
Hometown:
Lancaster, PA
Firm/company:
Buzz Marketing Group
Occupation:
CEO
Favorite Philadelphia neighborhood:
Old City
Best advice you've ever been given:
My dad told me, "If you fail to plan, you plan to fail."
Your favorite thing about living in the Philadelphia Region:
Great food! From Continental to Tangerine, I love all of the wonderful food Philadelphia has to offer.
Your favorite thing about working in the Philadelphia Region:
The people. Everyone is so real here, and they really enjoy life to the fullest. Oh, and I love chatting about sports with Philadelphians, too.
Buzz Marketing Group is a socially active company, initiating innovative ways to improve the quality of life for children, teens and young adults in the local, national and international community. Buzz MG clients have included American Eagle, Esprit, Fetish, Hard Candy, M.A.C. Cosmetics, New Balance, Nike and Union Bay, just to name a few.
To learn more about Tina and her work in the region, visit: http://buzzmg.com