The Insider Archive
MiND: Media Independence, a Movement to Re-Invent TV
Innovation Matters, Volume 1, Issue 4 - November 21, 2007
MiND: Media Independence is re-inventing the way TV and Internet production works. MiND's innovative way of reaching audiences through Internet TV is the newest initiative of Independence Media, the non-profit organization owned and operated by WYBE Channel 35 in Philadelphia.
MiND is a multi-platform TV and Internet service emphasizing learning, social awareness and a hands-on approach to media and production. With a launch as a television channel and an internet channel in March 2008, MiND TV will reach 2.7 million homes and 6 million viewers in the 11-county Philadelphia Region. MiND online will reach 70 million English speaking broadband Internet users worldwide.
Members create five-minute-long programs, which are designed to educate the community. MiND says that the community and the programs that their members submit set the agenda. Topics are limitless: from law to cooking to gardening techniques...and so much more.
So what's in it for you? MiND is TV by the people and for the people. The team at Independence Media encourages entrepreneurs to produce programming on MiND TV. Entrepreneurs can produce non-commercial programming that will help educate viewers on their unique businesses. MiND is also a venue for producers to film MiND programs for other members and businesses.
MiND TV encourages its members to take a hands-on approach to producing programs. They offer interactive training "boot camps" and online tutorials to teach members the in's and out's of video production. In-depth video tutorials feature MiND producers in creative, short videos that are easy to follow.
Want to be a part of this innovative medium? Individuals, nonprofits and businesses can become MiND members. An annual fee allows members to submit programs to MiND, which are broadcasted on the Internet and (in March '08) on MiND TV.
Every member receives the book "Making MiND Programs," which is a helpful tool when creating programs. They are also introducing a message board on their website to encourage members to share tips, ideas, and techniques about producing programs.
MiND members have several options to produce programs: learn to do it yourself, let MiND staff train you, hire MiND to produce the programming for you, or hire an experienced MiND producer to work with you or for you.
With the launch of MiND TV in March of 2008, the limits are endless as to how much information can be shared between individuals. By 2009, MiND TV will be able to reach 17 countries around the world making it a truly global resource for Philadelphia entrepreneurs.
For more information about MiND: Media Independence, please visit www.mindtv.org.