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The Insider: Philadelphia's Graphic and Visual Arts and Multimedia Design Industry - A 'Down-to-Earth, Authentic Approach'

Innovation Philadelphia's new study Creative Footprint, has uncovered particular strengths within the following industry sectors: Software Development; Communications and Marketing; Architecture, Engineering and Planning; Graphic and Visual Arts and Multimedia Design; Product and Merchandising Design; and Information Technology. Over the next six issues, Innovation Matters is taking an in-depth look at the big six, and here is what we've found about graphic and visual arts and multimedia design.

The Philadelphia Region's graphic and visual arts and multimedia design industry sector's economic impact on the Philadelphia Region is $1.8 billion annually. This creative industry sector employs 36,700 workers with average annual wages of $33,400. Graphic and visual arts and multimedia design firms comprise nearly 12% of all creative industry employment in the Philadelphia Region.

The graphic and visual arts and multimedia design industry - defined in Creative Footprint as all industries/occupations relating to the creation, production and distribution/sale of visual and graphic arts and multimedia products - houses highly impressive workers such as artists, printers, illustrators and designers. Industry growth and opportunity in recent years sets the stage to claim Philadelphia's reputation as a hub for graphic and visual arts and multimedia design.

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Innovation Spotlight: A Philadelphia Creative in Need of a Megaphone

Innovation Philadelphia spotlights regional creative industry entrepreneurs and young professionals making an impact on the Philadelphia Region, or innovative initiatives that showcase the tremendous innovative and creative talent driving Philadelphia's economy.

March's spotlight is local entrepreneur, Ian Cross. As CEO and Co-founder of I-Site, interactive design and eMarketing firm in Philadelphia, Ian is extremely involved in the strategy and creative direction of the company. Ian moved to Philadelphia from Boston in 1990, attracted by Philadelphia's "tough reputation and gritty exterior." As a marketing director at MacSpecialists, Ian learned how much creative talent Philadelphia holds.

I-Site was created in 1996 by Ian and fellow web designer Ray Katz, in an Old City second bedroom. Over the last few years he has witnessed first-hand as the Philadelphia Region's reputation grow on the international stage as a home for "creative thinkers and doers."

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DesignPhiladelphia: Spotlighting the Creative Community

Philadelphia has caught the eye of America's cool-hunters. We are emerging as a 21st century metropolis, pulsing with creative energy. To celebrate this surge, DesignPhiladelphia arose to unite Philadelphia's design community and focus is on design with a capital "D" and showcases the disciplines of architecture, graphic design, product design, textiles, fashion, multimedia and urban design.

Administered by The Design Center at Philadelphia University, DesignPhiladlephia 2008 is a week-long celebration scheduled for October 16th - 22nd. Approximately 60 participants will offer exhibitions, book signings, workshops, symposia, hardhat tours, and open studios, all related to creativity, innovation and design. Innovation Philadelphia will also hold its second annual Creative Industries Career Fair during DesignPhiladelphia.

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In the News

» Plan for high-rise would put Philly on world's skyscraper map

» Zipcar makes new push for business in Philadelphia

» CreativeHUB.com - Online marketplace for creative talent

» Strengths, diversity could be cushion from recession

Save the Date: Creative Movement Seminar

Mark Your Calendars today for Creative Movement Seminar: Creative Economy in Action. Business Development in Motion., a half-day seminar on Thursday, May 22, 2008 from 7:30 a.m. to noon in Room 109 of the Pennsylvania Convention Center (1101 Arch Street, Philadelphia). Learn how peer city leaders from New York City, Boston, Austin and Pittsburgh are leading economic and job growth in creative industry businesses, and changing the landscape of business development. Creative Movement is a half-day seminar and panel discussion focused on for-profit, creative economy best practice models from these regions. Join Philadelphia business professionals and economic development, civic and education leaders at the upcoming Creative Movement seminar. Business Attire is required. Attendance cost is $65 per person. For more information, contact Hassan Charles, ahcharles@innovationphiladelphia.com or (215) 496-8193.

» Register Now

Connect your company with Greater Philadelphia's brightest talent!

Be part of the PhillyMagnet Career Fair, powered by the Greater Philadelphia Chamber of Commerce, The Philadelphia Inquirer, Daily News and Philly.com/Monster, to meet diverse job candidates who are looking to work with some of the top companies in the region. The Career Fair will be held at the Pennsylvania Convention Center on Wednesday, April 23, from 10:00 a.m. to 4:00 p.m.

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Your Opinion Counts

The Philadelphia Region's architectural landscape has a longstanding tradition and historical significance. When asked what is most important for the future of Philadelphia's architectural landscape, the results of the poll are:

Does your company use in-house or out-sourced graphic and multimedia design support?

» Vote Now

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